Marketing
Coordination
The world’s first token-based marketing department
A Full Marketing Team For Every Growing Business
Hiring the whole department costs a fortune. IDRIS gives you the same team of coordinator, designer, content, ads, SEO and web, all for one monthly subscription. Spend tokens on whatever your business needs, the moment it needs it.
Everything a marketing department handles
Marketing
Paid Media
Advertising
Social Media
Management
Website
Builds
Content
Creation
Graphic
Design
Event
Coordination
Connecting Your Business Across All Marketing Platforms
What We Do
Everything A Marketing Department Handles
Every channel your business needs, run by real specialists and billed through one subscription. No piecing together freelancers or juggling five different vendors.
The Maths
Replace The Whole Department.
A modern in-house marketing team is three salaries and two agency retainers. IDRIS is one subscription with the same capability, at a fraction of the cost.
Traditional Marketing Team
$24,800 /mo
Based on average Australian salaries plus on-costs, and typical monthly agency retainers. Excludes tools, recruitment and management time.
- Marketing Coordinator
- $5,800 /mo
- Social Media Manager
- $6,000 /mo
- Graphic Designer
- $6,500 /mo
- Digital Marketing Agency
- $4,000 /mo
- Website Agency
- $2,000 /mo
One Subscription
From $3,500 /mo · ex GST
A modern in-house marketing team is three salaries and two agency retainers. IDRIS is one subscription with the same capability, at a fraction of the cost.
- Coordination
- Graphic design
- Content creation
- Paid advertising
- SEO
- Website & web
~86%
Get Started less than hiring in-house. That’s $21,300 saved every month.
Our Work
Creative that Converts
Browse some of our recent work.
Trusted by Leading Businesses
How It Works
Simple By Design
A simple four-step process to keep your marketing moving.
Choose your tier
Pick the plan that matches where your business is right now.
Select your channels
Choose the additional services you need alongside your ads management.
Receive your tokens
Your monthly token bank lands on day one, ready to spend.
Submit requests
Brief us. We scope it, confirm the token cost, and get it done.
New requestScoped
Spring launch landing page
“Need a dedicated landing page for the spring product drop: hero, three feature blocks, testimonial and a sign-up form. Matching our brand kit. Live by the 14th.”
Confirmed cost250 tk
- Submitted
- Scoped — 250 tk
- In production
- Delivered
Submit A Request
Brief Us. We Scope It. It’s Done.
No proposals, no waiting on quotes. Describe what you need and IDRIS confirms the token cost before any work starts, so you always know exactly what you're spending and when it lands.
Spend On Anything
Your Budget Exactly Where You Need It.
One token bank covers every channel. Pour it into a website rebuild one month and a content sprint the next. No renegotiating retainers, no new contracts. Up to 25% rolls over when you don't use it all.
This month’s planGrow · 600 tk
500 tk allocated100 tk remaining
- Website management200 tk
- Organic social150 tk
- Email flows100 tk
- SEO content50 tk
- + Add a request—
Pricing
Start Where You Are. Scale When You’re Ready.
The full team is included on every plan. What changes is your monthly token bank, ad spend and included channels, so your subscription grows as your business does.
Foundation
$3,500 /mo · ex GST
Choose FoundationAlways Included
- Digital Ads Management: Google, Meta & TikTok
- Ad spend up to $15k / mo
Add Via Tokens
- Website Management
- Social Media Management
- Email marketing
Grow
$5,750 /mo · ex GST
Everything in Foundation, with two managed channels included, plus email marketing via tokens.
Choose GrowAlways Included
- Digital Ads Management: Google, Meta & TikTok
Choose Two, Included
- Website Management (10 hrs)
- Social Media Management (8 posts)
- SEO
Scale
$8,000 /mo · ex GST
Choose ScaleAlways Included
- Digital Ads Management: Google, Meta & TikTok
Choose Three, Included
- Website Management (16 hrs)
- SEO
- Email Marketing
- Social Media Management (10 posts)
Team
Powered By LORE Marketing
IDRIS is built and run by LORE, a boutique agency specialising across every corner of marketing: advertising, design, content, web and strategy. When you brief us, a real specialist picks it up. No outsourcing, no black box.
David Fromberg
Co-Founder & Head of Marketing
Rachelle O’Connor
e-Commerce Manager
Matt Stevens
Co-Founder & Head of Partnerships and Growth
Roxane Marti
Account Manager
Anna Lee
Performance Marketing Specialist
Ahalya Kennedy
Graphic Designer
Token System
Flexibility Built In.
Tokens are your flexible marketing budget inside Project IDRIS. Every month your token bank resets with your tier allocation, ready to spend on any additional work outside your core inclusions.
Need a new landing page this month? Spend tokens. Launching a campaign and need extra creative? Tokens. Running a product shoot? Tokens. No new proposals, no waiting. Just brief us and we get started.
Get Started
<100 tk
Small task
250 tk
Medium task
500 tk
Larger task or mini-project
1,000 tk
Significant campaign or project
1,500 tk
Major campaign or project bundle
Need more capacity
Top Up Anytime
Running a product launch, campaign or one-off project? Purchase additional tokens without changing your tier.
250 Token
$750
one-off · ex-GST
Buy Tokens 500 Token
$1,400
one-off · ex-GST
Buy Tokens 1,000 Token
$2,500
one-off · ex-GST
Buy Tokens How tokens work
A Few Simple Rules.
Fresh Each Month
Tokens reset each month. Up to 25% of unused tokens roll over for one month only.
No surprises
Every task gets a token value confirmed before IDRIS begins work.
Inclusions Covered
Your monthly included services are covered by the retainer. Tokens are for additional work only.
Made To Be Used
Tokens are a marketing capacity allocation, not a cash account.
Scale On Demand
Need more capacity this month? Purchase an additional token pack at any time.
Always On Us
Strategic sessions, planning and meetings are part of LORE’s partnership, never drawn from tokens.
Your Legend Starts Now.
Talk to the IDRIS team about which tier fits your business and which services to include in your plan.
FAQ
Frequently Asked Questions
What's included in each marketing package?
Every package includes a dedicated marketing team and a tailored strategy. Services may include social media management, paid advertising, content creation, email marketing, graphic design, website updates, and monthly reporting depending on your selected plan.
Can I upgrade or change my package later?
Yes. Your plan can grow with your business, and we can review the right tier and included channels whenever your needs change.
Is there a lock-in contract?
We’ll confirm the current subscription terms with you before onboarding so there are no surprises.
How quickly can we get started?
Once your plan and channels are confirmed, onboarding begins and your first token bank is prepared for use.
Will I have a dedicated account manager?
Yes. You’ll have a clear point of contact backed by the wider specialist team.
Can I customise a package to fit my business?
Yes. Included channels and token allocation are designed to match the way your business actually markets.